Multimedia production company, doodledo, selected us to transform its newly acquired basement property into a modern workspace to support its recent growth. The brief was to deliver high-end production facilities, including its first ever colour grading suite, and creative spaces whilst supporting flexible working and staff wellbeing – a home-from-home for its workforce.
Project Type - Design, build & fit out
Sector - Commercial office & media production facility
Project Turnaround - Five weeks
Project Size - 2,500 sq. ft.
Following discussions and showroom visits, we advised maximising the potential of the space through an opened-up floor plan. The office would take on an industrial chic design to tie in with the history of the surrounding area, achieving a space for creativity and collaboration to flourish.
The dark basement canvas posed a challenge when it came to creating an inviting workspace that inspires productivity and creativity. Developing spaces to support staff wellbeing when working with very little natural light meant there was a need for strategic planning in the design stages.
To maximise the impact of the office’s natural light, glass walls and partitions have been used to facilitate room segregation, whilst still allowing light to fill the entirety of the office. Warming light bulbs are interwoven amongst hanging biophilic displays to give the impression of a brighter, more naturally lit space.
Reflecting Manchester’s heritage, the office’s industrial chic is counterbalanced by a practical, modern aesthetic. The building’s original red brickwork has been re-exposed alongside a contemporary, breathable design and bespoke, high-tech production suites. These subtly incorporate the client’s branding throughout their design.
The design of a fit-for-purpose colour-grading suite takes great attention to detail. The walls must be painted a specific shade of grey to allow the human eye to focus on the colours and details on the screen with focus and precision, whereas different-coloured walls would result in the eyes adjusting to the ambient colour of the room, potentially compromising the quality of work produced. This was incorporated into the suite’s design.
The office’s inclusive design even saw Hugo, the office dog, get his own bed and feeding station.
Every detail of the office space has been built to impress and inspire. Its striking reception area is completed with wood panelling which incorporates the company logo into its arrangement. A viewing window gives visitors a glimpse into the state-of-the-art colour grading suite. The delivery of the suite adhered to the minutiae of its specification, successfully meeting all requirements to deliver a high-performing facility which bolstered doodledo’s client offerings.
Rustic and natural-looking acoustic panelling is featured throughout the space. This helps deliver grade A acoustic solutions to its production facilities and a homeliness to the scheme.
During the fit out process, we used a careful screeding process to even out the flooring, enabling the new open-plan layout and improving the office’s functionality. The space incorporates a combination of carpets and LVT flooring, to distinguish different fractions of the spacious floor plan without the need for creativity-stifling opaque walls and partitions.
The redesigned layout helps to accommodate hybrid and flexible working, as well as collaboration, with the spaces able to facilitate creative sessions and private meetings. Its design is also sensitive to company growth, created to effortlessly accommodate further additions to its team.
Showers have been installed to encourage staff to cycle into the work, promoting a healthier, more sustainable lifestyle. Biophilia – which has been found to help boost positivity and creativity – was interspersed throughout its spaces, making for a comfortable, homely office that belies its basement location.
Despite having limited scope, we were successful in bringing light, flexibility, and inclusivity to a creative working environment.
James Torry, Managing Director at doodledo said: “We have some high-quality kit here and some high-quality spec standards for some of the rooms. Eatock’s commitment to our brief was really impressive. Our team has found this to be a creative space to work in where we can collaborate, and spark ideas off each other. We couldn’t be happier with the results.”